Monday, 17 September 2012

The Heart Truth Calgary Fashion Show


Bellissima is proud to be part of the Heart Truth Calgary Fashion Show supporting the Heart and Stroke Foundation.

About The Show (from The Heart Truth Calgary website)

The Heart Truth Fashion Show made possible by Sophia Models International, debuts in Calgary on Sept. 22, 2012. Canada′s finest celebrities and designers will be showcased at the luxurious Eighth Avenue Place. The Red Dress is the official symbol of The Heart Truth campaign of The Heart and Stroke Foundation and represents women's courage, passion and their power for change as they ′share the truth′ with others and raise awareness of the importance of heart health.

The Heart Truth website gives you all the information you need to evaluate your risks, adopt a healthier lifestyle and find out how to become a Heart Truth leader in your community. You’ll also find stories of the courageous women living with heart disease and stroke and a caring online community to inspire your own heart-healthy efforts. We invite you to explore, learn and get involved!

The Heart and Stroke Foundation launched The Heart Truth campaign on February 4, 2008. The campaign targets women over the age of 40, and across ethnicities and backgrounds through education and outreach activities.

A collaborative fashion show in support of The Heart and Stroke Foundation′s The Heart Truth campaign. Sixty per cent of the proceeds raised will go towards research and awareness about the risk of heart desease and stroke, a leading cause of death in all Canadian women.

Along with the red dress show, there will be a fall/winter fashion show from Chinook Centre, including clothing from Bellissima! 

Tickets can be purchased by clinking here

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