Behind the Scenes: Fall Campaign Shoot

Here is a sneak peek on what's coming up for Fall with Bellissima. Check out the behind the scenes photos from our fall campaign photo shoot a couple weeks ago. 

Vivian Wong Spring

Our spring collection from in-house designer Vivian Wong presents so many options for the season! From  spring colour trends and fun prints to classic black and white, there is something for everyone. 

Check out some of our past posts showcasing pieces from the Vivian Wong spring collection here and here

Behind the Scenes: S/S campaign

Behind the scenes photos by Ashley of Lions Lace Lattes

Balance Your Life, Balance Your Body

Gift with Purchase Promotions 

This season Bellissima combined our “gift with purchase” promotion with a charitable donation element, under the heading of Balance Your Life, Balance Your Body; An opportunity to balance your physical and spiritual well-being.

The promotion used the Power-band bracelets to generate funds to benefit two well deserving Charities: The Alberta Council of Women’s Shelters and the B.C Society of Transition Houses.

The Alberta Council of Women’s Shelters 

ACWS is the unified voice of 42 member shelter organizations. Shelters open their doors to provide a safe haven for women, children and seniors fleeing from domestic abuse. They support families as they develop the strength and skills to begin new lives free from violence.

For more information go to: www.acws.ca

The BC Society of Transition Houses

BCSTH is a non-profit association of Transition, Safe Homes, Children Who Witness Abuse Programs and other groups, which serve the needs of women, and their children fleeing violence. Fore more information go to www.bcsth.ca

We are proud to announce that through this campaign Bellissima was able to raise 

$1468.00 to the B.C Society of Transition houses and $1252.00 to the Alberta Council of women’s shelters.

Thank you for helping us give back to our community!!

F/W 2011 LOOKBOOK

For more amazing fall looks visit out website www.bellissimafashions.com and go to FASHION

Photo: Jason Eng

Model: Jade Davies (Sophia Models)

Hair and Makeup: Teslin Ward

Creative Direction: Shea Kerwood

F/W 2011 Campaign is here

Our first image from the Fall Campaign is here. We are super excited about the new look. 

Visit our website for more images and the new lookbook: www.bellissimafashions.com

Fall tease

A quick tease of our Fall 2011 Campaign, it's finally here and we will be releasing the images as they become available. I wanted to share with you what I received today. The colours have also changed. Who's savvy with the Pantone colour scale? Can you say 302-2 & 184-1! More to come.

Models: Maggie (Imodel Management) & Ania (Sophia Models)
Photography: Jason Eng
Styling: Jennie Lyle
Creative: Shea Kerwood

Bellissima Fashions F/W 2011 behind the scenes

Time is flying in the world of fashion. Today we shot the new campaign for Bellissima's Fall/Winter collection. As usual I am amazed at the turn around of these things. Before we have a chance to fully start enjoying the season a close end is marked with the selection of images for the winter windows.  In Fall you can expect big changes at Bellissima, the stores are getting revamped and the logo is undergoing a transformation. Like all things, the company is growing and exploring new directions and avenues for exposure. We are very excited to announce our new addition to the Bellissima family, Maggie, from IModel Management here in Calgary, she was a pleasure to work with. As usual the rest of the magnificent team was present, Jennie Lyle did the styling, Alicja Wilkosz did maekup, Jereme Bokitch from HedKandi maned the hair. Ania B from Sophia Models International came back again as one of the models, this time. Shea Kerwood was our creative director and Jason Eng shot the vision into a cohesive image. To witness a photoshoot from the beginning stages to the final product is quite an amazing thing to watch. We hope you enjoy the sneak peek of our day with Bellissima and can't wait to show you the full campaign, as well as the lookbook, which was also shot last week. Stay Tuned!

Bellissima S/S 2011 Campaign

Photo: Jason Eng

Model: Ania Boniecka (Sophia Models)

Makeup: Wray Bokitch

Hair: HedKandi Salon

Creative Direction: Shea Kerwood

for more campaign photos visit our FACEBOOK PAGE (and don't forget to like us)

Joseph Ribkoff Spring/Summer 2011

Loving these new images from our sponsor, Joseph Ribkoff. They just make us want to take a holiday and soak up some much needed sun. For more images visit our FACEBOOK PAGE. 

S/S 2011 LOOKBOOK

It’s finally here and we are giving you a little taste of the S/S 2011 lookbook. We have loads of new brands in store for you this season. For more images from the lookbook go to our FACEBOOK PAGE.

Photo: Jason Eng

Model: Jade Davis (Sophia Models)

Hair & Makeup: Teslin Ward

Creative Direction: Shea Kerwood

Styling: Bellissima