Saturday, 23 July 2011

Bellissima Fashions F/W 2011 behind the scenes

Time is flying in the world of fashion. Today we shot the new campaign for Bellissima's Fall/Winter collection. As usual I am amazed at the turn around of these things. Before we have a chance to fully start enjoying the season a close end is marked with the selection of images for the winter windows.  In Fall you can expect big changes at Bellissima, the stores are getting revamped and the logo is undergoing a transformation. Like all things, the company is growing and exploring new directions and avenues for exposure. We are very excited to announce our new addition to the Bellissima family, Maggie, from IModel Management here in Calgary, she was a pleasure to work with. As usual the rest of the magnificent team was present, Jennie Lyle did the styling, Alicja Wilkosz did maekup, Jereme Bokitch from HedKandi maned the hair. Ania B from Sophia Models International came back again as one of the models, this time. Shea Kerwood was our creative director and Jason Eng shot the vision into a cohesive image. To witness a photoshoot from the beginning stages to the final product is quite an amazing thing to watch. We hope you enjoy the sneak peek of our day with Bellissima and can't wait to show you the full campaign, as well as the lookbook, which was also shot last week. Stay Tuned!

1 comment:

  1. Can't wait to see the final campaign! Looks like everything went beautifully!!


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