Oh Coco!

How amazing are these images from Coco Rocha's new jewellery line benefiting human trafficking victims in Cambodia. The Vancouver native enlisted her supermodel friends to help her with the campaign and if we can say so the results are amazing. We love seeing Canadians doing so great and leading by example on the world stage and especially in the fashion industry. Kudos to Coco!

From Style.com: 'Coco Rocha essentially took this season off in terms of the runway, walking exclusively for Zac Posen in New York and Giorgio Armani in Milan. But Rocha was far from out of service during fashion month. She’s been hard at work putting the final touches on her forthcoming documentary Letters to Haiti (making its New York City debut next month at Milk Studios) and crafting a line of jewelry for Senhoa, due out tomorrow on Senhoa.org. The collection ($65 to $995), which benefits victims of human trafficking in Cambodia by giving them job opportunities, is all handcrafted by a survivor of exploitation. “Once I heard the extent of the problem with human trafficking in Cambodia I knew I had to help,” Rocha told Style.com.

To show off her range of gunmetal and Swarovski necklaces, bracelets, and earrings, Rocha enlisted pal Behati Prinsloo to model alongside her in a new cinemagraph campaign by Jamie Beck, debuting exclusively here on Style.com. (For her print campaign, she also brought her friends into the picture—Iman and Caroline Trentini both appear with her in the Nigel Barker-lensed photos.)“I first met Behati at a Louis Vuitton after-party in 2006 and we were instant friends,” Rocha says. “We feel like we went to model high school together so it’s always like a happy reunion when we get together.”

—Brittany Adams'

photos: Jamie Beck